Hey there, thanks for stopping by!

I joined the Amazon ecosystem in 2016, working for one of the major Amazon ads software players and consulting hundreds of brands and agencies over 4 years.

All of their challenges and frustrations taught me a lot, and I knew back then I wanted to do something about it.

First though, a year of freelancer ads management followed in 2020, using a first, very basic version of the A.A.S.S.

In 2021, I joined a top Amazon aggregator as their PPC co-lead, managing around $100k monthly ad spend across 50 brands.

Since 2022 I've been freelancing again.

In 2020 I also created an Amazon PPC beginners' course, and I can't wait to go far beyond that this time and share ALL of my learnings, tricks, templates and tools with you!

Outside of PPC, I'm just a normal dude. I love football (the real one), Tennis and backpacking.
And yes, life is simply better with a dog!