Up next: Live Interview with Pacvue & Trellis!


What happens when two Amazon Advertising titans come together for an open forum about their best-in-class software?


Let’s find out on October 10, 2024, at 2:00pm EDT/11:00am PDT. I’m bringing together leadership from Pacvue and Trellis to discuss the Amazon Tools League and what makes these two products stand out in the advertising market.


Join us live for an honest discussion on where these tools excel, what’s on the roadmap, and a LIVE Q&A with our panel of leaders. I’ll be co-hosting the event with Ali Babul, and we’ll be joined by:

  • Anne Harrell, Product Evangelist at Pacvue
  • Krishna Vemulapali, Co-Founder and Chief Product Officer at Trellis
  • Luke McGinnis, Chief Revenue Officer at Trellis
  • Melissa Burdick, Co-Founder and President at Pacvue

Your Hosts


David Zimmermann & Ali Babul

David is the host of the Amazon Tools League, author of the Amazon Profit Formula, and has been providing sellers with Amazon Ads support since 2016. This includes his recently launched program, the Amazon Ads Scaling System.


Ali is the Chief Evangelist at Trellis, leveraging a decade-spanning agency background to drive growth strategies for brands of all sizes. His pivotal role involves shedding light on the challenges that brands encounter while navigating diverse marketplaces.





Guests



Melissa Burdick

Melissa is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Anne Harrell

Anne is the head of Pacvue's Product Evangelism & Enablement team utilizing over a decade of experience in digital and retail media to drive innovation through collaboration with Pacvue's largest enterprise brand and agency partners. Though she now focuses on building custom product solutions, the foundation of her career was rooted in the development of omni-channel retail media strategies including a special focus on programmatic advertising and advanced measurement tactics for complex accounts.



Krishna Vemulapali

Krishna is a co-founder and Chief Product Officer at Trellis, utilizing more than twenty years of product and software engineering experience to bring the latest and greatest to eCommerce brands. WIth Krishna’s solution-driven mindset, he’s uniquely qualified to lead product innovations as Trellis scales to serve a broader audience. When he isn’t working (which is rare), you’ll find him experimenting with AI or brainstorming new features to build. 

Luke McGinnis

Luke is the Chief Revenue Officer at Trellis, putting to good use more than 11 years of Amazon and eCommerce experience. After five years at Amazon, helping to launch the Sponsored Products offer and overall Amazon Ads team, he started with Pacvue in its early stages. No stranger to startup culture, Luke leads the marketing and sales departments, growing Trellis’ overall brand recognition. He’s also a proud father and self-proclaimed grill master.